The Sensibility of ‘Expressive Genericity’ and the Rise (and Potential Fall) of Rogers v. Grimaldi in American Trademark Law
Files
Description
This essay briefly considers the impact on American trademark law and commentary of the cultural sensibility represented by Rochelle Dreyfuss’s classic article Expressive Genericity: Trademarks as Language in the Pepsi Generation. The essay focuses in particular on how this cultural sensibility has supported the rise in American courts of the Rogers v. Grimaldi test for whether unauthorized expressive uses of trademarks infringe trademark rights.
Source Publication
Improving Intellectual Property: A Global Project
Source Editors/Authors
Susy Frankel, Margaret Chon, Graeme B. Dinwoodie, Barbara Lauriat, Jens Schovsbo
Publication Date
2023
Recommended Citation
Beebe, Barton C., "The Sensibility of ‘Expressive Genericity’ and the Rise (and Potential Fall) of Rogers v. Grimaldi in American Trademark Law" (2023). Faculty Chapters. 230.
https://gretchen.law.nyu.edu/fac-chapt/230
