Search and Persuasion in Trademark Law

Authors

Barton C. Beebe, New York University School of LawFollow

Document Type

Article

Publication Title

Michigan Law Review

Abstract

Conceptualizes search sophistication and persuasion sophistication, two distinct forms of consumer sophistication. Meaning of trademark distinctiveness; Concept of search sophistication; Relation between trademark distinctiveness and persuasion.

First Page

2020

Volume

103

Publication Date

2005

Recommended Citation

Barton C. Beebe, Search and Persuasion in Trademark Law, 103 Michigan Law Review 2020 (2005).
Available at: https://gretchen.law.nyu.edu/fac-articles/1345